Ice Styling provide spectacular sculptures in ice, which include table centrepieces, guest lists, vodka luges and ice bars. Based near Swindon, the company services are in demand for weddings, birthdays, other special occasions and corporate events.
Like many of our customers, Ice Styling had outgrown their existing website. In providing a complete redesign, we first discussed the owner’s business priorities, including his target audience and target areas. Using this information, we produced an overall structure, page designs and content. For a business that provides dramatic and spectacular pieces, it was important to put images of the sculptures front-and-centre. We therefore made full use of the photographs provided by the owner. Content was kept succinct and optimised for search engines. The design and content management system we have used will allow the company to easily add further examples of their work.