Welsh VW Specialists are an independent garage that caters for customers in Cardiff and throughout South Wales. The company offers servicing, MOTs and repairs to VW group vehicles and all other marques. We recently redesigned the company website and will be carrying out ongoing maintenance and updating work.
Welsh VW Specialists are an attractive option for car owners in the area. For example, the garage uses trained staff and dealer-approved parts and procedures. This means that customers can have work carried out without voiding any warranties. The garage also has a comfortable waiting area, and if given some notice, MOTs can often be carried out while a customer waits. There is even a pick-up service available for the local area. All this means that the garage can offer a main dealer level of service at realistic rates.
However, the company’s existing website did not make the most of these selling points, and was beginning to look dated. We worked with ad agency Make It Sticky to produce a website that better reflected the company’s identity, professionalism and aspirations.
Make It Sticky provided the site’s content, highlighting the company’s strengths in a friendly, accessible tone. We tweaked this content from an SEO perspective – the existing website had achieved high rankings in Google and it was critical to preserve these with the new content in place.
Our new design incorporated the existing logo and images supplied by the owners. The colour palette and layout were chosen to reflect the company’s values of integrity and trustworthiness – and to fit customer expectations of how a high-quality garage website should appear. We also built a mobile-optimised version of the site. You can read more about the build in our portfolio entry.
We wish Welsh VW Specialists continued success and growth in 2017 and look forward to our ongoing work with them.