Le Petit Beauty Room
Le Petit Beauty Room is a successful beauty salon that operates from two premises. The first salon opened in Swindon seven years ago, and the owners have recently taken over a second premises (formerly the Royale Boutique) in Royal Wootton Bassett. Both salons offer a full range of beauty procedures, including manicures, pedicures, facial treatments and massage. Their service has proven popular through providing their clientele with expert therapists, friendly service and a calm ambience.
We had managed the website for the previous owners of the Wootton Bassett salon, and were pleased to be commissioned to rebuild Le Petit Beauty Room’s existing business website. We were able to use our previous experience of working with beauty businesses to good effect.
The existing website had become dated and no longer adequately reflected the business. We began by thinking about how to display their many services in a logical way, as well as displaying an easy-to-read price list. The website needed to dovetail with a existing printed leaflet, and we were able to incorporate much of the material from this. Existing colour palettes and logos were retained for continuity and to fit in with the existing branding.
We built a separate page for the two salons. In doing so, we were mindful of how Google and other search engines rank location-based pages. We optimised each page to ensure they will rank well. There is no magic short-cut for this – it’s a matter of adapting the content on the page to the location.
The owners were able to supply some images of the premises and procedures, and we added these into our design. Where nothing suitable was available, we sourced some stock images and made use of these. We also produced introductory content for the pages and integrated the business’s Facebook account.