Home Harmony Care
Home Harmony Care offer a flexible service to assist families. This includes traditional nannying services together with domestic assistance, scheduling, and other home administration as required. To achieve this, the Royal Wootton Bassett company recruits, trains and places Family Assistants. The company emphasises professionalism, high levels of staff training and adaptability.
Home Harmony Care needed a professionally-built website as a key part of their marketing strategy. The company offers an innovative service, and it was important to articulate that accurately, as well as drawing attention to the business’s values.
We worked with the company founder to produce a straightforward, easily navigable outline for the site. Visually, the design needed to reflect the essence of a trustworthy childcare service. We therefore opted for a colour palette combining pink tones (traditionally associated with care and children) with deep blues (colours often chosen by financial institutions to represent solidity and trustworthiness). High-quality images were supplied by the Home Harmony team. These are used to illustrate how the Family Assistants bring children from different families together, allowing more opportunities to develop social and cognitive skills. However, as these made the page visually long, a collapsed gallery was introduced. We also provided additional stock images where they were needed. The tone, content and sophistication of the text needed to appeal to a largely professional clientele, and we worked closely with the founder to achieve this.
The design is mobile friendly and fully integrated with social media.