CEC Marketing Ltd are specialists in B2B lead generation: in essence, they find lists of potential new clients for businesses and help them convert these ‘leads’ into sales. To fulfil this, they offer a number of services including sourcing databases of leads, business-to-business email marketing campaigns and telemarketing. Founder Christine Cockerton brings over 20 years of wide industry experience to CEC.
CEC Marketing needed a site with strong headline messages and imagery that her target audience could identify with. The company’s byline of ‘capture, engage and convert’ had to be an integral part of the copy. As usual, existing logos and branding colours had to be incorporated.