CEC Marketing Ltd are specialists in B2B lead generation: in essence, they find lists of potential new clients for businesses and help them convert these ‘leads’ into sales. To fulfil this, they offer a number of services including sourcing databases of leads, business-to-business email marketing campaigns and telemarketing. Founder Christine Cockerton brings over 20 years of wide industry experience to CEC.
CEC Marketing needed a site with strong headline messages and imagery that their target audience could identify with. The company’s byline of ‘capture, engage and convert’ had to be an integral part of the copy. As usual, existing logos and branding colours had to be incorporated.
Update December 2017
CEC Marketing commissioned a rebuild of their website to fit in with their evolving business priorities. CEC specialises in meeting the needs of the B2B tech and IT sectors, and the new site focuses on this throughout.The site’s new organisation also reflects CEC’s core services: data services, email marketing, lead generation, B2B telemarketing, and strategic & campaign planning.
The new site features some attractive visual features and an arresting colour scheme.